Within the framework of the AMPP Annual Conference + Expo 2026, Lisa Sciortino, Managing Editor of CoatingsPro Magazine, shared her vision on the role that industrial contractors play in the coatings industry. From her editorial position, Sciortino drives a narrative centered on real field work, highlighting projects that often go unnoticed by the general public.
In this context, CoatingsPro positions itself as a specialized publication that addresses commercial and industrial projects from the applicator's perspective. Its approach connects directly with professionals such as contractors, engineers, and inspectors, offering a practical and close-up view of the sector.
Sciortino highlights the value of the work performed by industrial contractors, who operate in complex and, in many cases, invisible environments. From elevated structures to industrial tanks or underground spaces, these professionals execute critical tasks for asset protection.
As she explains, much of this work occurs off the public radar; this lack of visibility contrasts with the importance of its impact on sectors such as energy, infrastructure, or construction. Hence the need to generate content that documents and explains these activities.
Furthermore, Sciortino's personal connection to the world of trades reinforces this approach. Her interest in telling these stories stems from a clear motivation: to recognize the value of technical work and bring it closer to a broader audience within the sector.
On the other hand, CoatingsPro Magazine has built its editorial identity on a clear premise: telling real stories from the contractor's point of view. This perspective allows the reader to understand the challenges and solutions that arise directly in the field.
The publication focuses on three major areas: steel, concrete, and roofing. Based on these substrates, it develops content that combines practical experience with technical knowledge. This approach facilitates the transfer of knowledge between professionals, especially in a sector where applied experience carries significant weight.
Additionally, the magazine acts as a meeting point for different profiles in the sector. From manufacturers to applicators, as well as architects and engineers, everyone finds a useful and contextualized source of information within its pages.
Regarding trends, the interview highlights the growing interest in roofing solutions, especially so-called cool roofs. These systems allow for the reduction of building temperatures and mitigate the heat island effect in urban environments.
These types of innovations reflect how industrial coatings are evolving beyond traditional protection. Today, they also fulfill functions related to thermal efficiency and energy performance.
At the same time, the development of new products and equipment expands the possibilities for coating projects. Each application presents specific characteristics, opening the door to multiple technical approaches. This diversity translates into a wide variety of stories that can be documented and analyzed from an editorial perspective.
One of the main challenges in this type of publication is translating technical concepts into understandable language. Sciortino recognizes that this process requires balance, especially when the audience has varying levels of knowledge.
In this sense, CoatingsPro seeks to maintain technical precision without losing clarity. The goal is for both experts and new professionals to access information without unnecessary barriers.
Furthermore, this editorial work contributes to improving the general understanding of the sector. By making content accessible, it encourages a wider dissemination of knowledge and reinforces the professionalization of the industry.
Looking ahead, Sciortino proposes a strategy based on the constant evolution of content. After less than a year in the position, she has already begun to introduce changes to the magazine's editorial structure.
Key initiatives include the recovery of sections that had been on hiatus, as well as the incorporation of new thematic approaches. This process seeks to enrich the content offering and adapt it to the current needs of the sector.
Additionally, project selection is taking on a more strategic role. Although there is a large number of relevant cases, the goal is to prioritize those that provide narrative and technical value. This curation allows for more complete stories that are aligned with the interests of the readers.
Finally, CoatingsPro plays a specific role within AMPP by focusing on industrial contractors and their needs. This segment, although essential, does not always have the same visibility as other profiles in the sector.
The publication helps balance this situation by offering a space dedicated to their experiences and challenges. In this way, it reinforces the connection between the different actors in the industry and promotes a more complete understanding of the ecosystem.
Overall, Lisa Sciortino's vision points toward a dynamic publication, connected to the reality of the field and oriented toward highlighting the work that sustains industrial infrastructure.
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Source: Inspenet.
