In a market as specific as the storage tank market, standing out requires more than just technical knowledge. This is demonstrated by Greg Emmenis, editor of Storage Terminals Magazine and Tank News International, who has established both publications as global references within the industry.
An editorial approach focused on technical value
The two magazines run by Emmenis have a clear and complementary editorial structure, while Storage Terminals Magazine concentrates on construction projects, supplier news and industrial safety, Tank News International covers logistics and the supply chain associated with warehousing. This specialization makes it possible to address all fronts of the industry in depth, ensuring useful information for both operators and decision-makers.
Both publications operate under a 100% free model, financed solely through advertising. This strategy allows them to reach a much wider audience and reinforce their position as a leading media outlet, without relying on paid subscriptions.
Active presence in international events
The key to the success of these magazines is not only in the technical content; the importance of participating in fairs such as ILTA and NISTM lies in generating strategic connections with companies seeking visibility, in addition to distributing printed editions of the magazines. These events are not mere showcases, they are the heart of the editorial growth model that has been built.
In fact, at the last edition of NISTM in Orlando, they presented a new application called Products and Profiles App, designed to offer an additional space for technology suppliers in the tank sector. This launch demonstrates how the brand not only informs, but also facilitates commercial space for its partners.
Innovation and technology as publishing pillars
Another key to staying relevant is knowing how to spot trends that impact the industry. According to Greg, topics such as artificial intelligence, drones and robotic tank cleaning, such as the developments at Re-Gen Robotics, are increasingly prominent in his editions. These developments pique readers’ interest and become content drivers that align the magazine with the future of the industry.
Strategies that work in niche industries
The case of these publications demonstrates that in technical sectors, it is possible to stay relevant if the audience is well understood. Direct contact with companies, coverage of strategic events and a constant focus on innovation position Storage Terminals Magazine and Tank News International as specialized media that perfectly understand their ecosystem. Valuable content, free distribution, and a solid network within the storage tank industry storage tank industry. The combination of these two elements makes for an effective editorial strategy that can inspire other industry media outlets.
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Source: Inspenet.
