Inspenet, December 29, 2023.
Honda is increasing its electric scooter sales goal by half a million units by the end of this decade. This new goal will be achieved by introducing considerably more affordable models, also benefiting from LFP cells.
Although in the previous year Honda had projected annual sales of 3.5 million electric two-wheeled vehicles, the Japanese company has now raised this goal to 4 million units. By 2030, Honda plans to launch 30 models of electric two-wheelers and reduce costs by 50% compared to current models that have replaceable batteries.
New plans for electric scooters
It should be noted that starting in 2025, Honda plans to incorporate LFP cells in its electric scooters and also contemplates the possible implementation of solid-state batteries in the medium and long term. As part of its commitment to the electrification of its two-wheeled vehicles, Honda plans to invest 100 billion yen (equivalent to 620 million euros) during the five-year period 2021-2025, followed by an additional investment of 400 billion yen from 2026 to 2030, thus reaching a total of approximately 500 billion yen, equivalent to about 3.1 billion euros .
In addition to the adoption of more economical cell chemistry, the implementation of a modular platform is considered crucial to meet cost reduction objectives. The battery, drive unit and chassis are planned to be modularized, allowing for the rapid creation of “various variations” by combining these modules. This strategy will facilitate meeting diverse customer needs globally and contribute to cost efficiency.
The Japanese company also seeks profitability; Therefore, the profit margin for the entire motorcycle business is anticipated to reach 10% in 2030, with a 5% margin specifically for electric scooters.
Starting in 2031, electric motorcycles are expected to reach a 10% margin as well. Over the course of this year, Honda has launched three electric two-wheelers, including the Cub e model in China and the EM1e electric scooter in Japan and Europe. Likewise, a new model based on the SCe: Concept was presented during the Japan Mobility Show. Starting in 2025, fun-focused electric vehicle models will be introduced, such as supersport bikes, naked bikes, and off-road vehicles.
For new models coming to market in 2026, Honda will implement a telematics control unit (TCU) and further expand its connectivity service. This will allow not only over-the-air (OTA) updates, but also the leveraging of collected data to better understand user needs, integrating this information into the development process.
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