The LEGO Group announced in a statement the launch of its tires made from recycled materials . This innovative product is made from discarded fishing nets, ropes and recycled motor oil, thus reducing the dependence on virgin fossil materials.
What changes in LEGO tires?
The new tires contain at least 30% recycled material and have started to be included in different sets of the brand. At first glance, they are indistinguishable from traditional tires, maintaining the same quality and durability. By the end of 2025, these tires are expected to be part of approximately 120 different sets.
This initiative is in addition to other LEGO strategies in favour of the environment. The company has tested more than 600 materials to optimise the manufacturing of its products. It currently uses bio-polyethylene (bio-PE) derived from sugar cane in more than 200 elements and has incorporated recycled artificial marble (arMABS) in transparent pieces. In addition, LEGO is exploring the use of e-methanol and ePOM for other key components.
Commitment to reducing environmental impact
LEGO Sustainability Director Annette Stube stressed that this is just one step in a broader plan to minimise the company’s environmental footprint.
Tires are just one of the many options we are working on to make our products more sustainable and it is encouraging to see something so innovative being incorporated into our sets.
Stube said.
LEGO recognises the importance of collaboration in the transition to greener production. To this end, it is working closely with suppliers and researchers to continue to advance the use of renewable and recycled materials in its product portfolio.
With these initiatives, the LEGO Group seeks to make a difference in the toy industry, betting on more sustainable solutions without compromising the experience of its consumers. The company also shared the news through the following video on its YouTube channel.
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Source: LEGO
Photo: shutterstock
