The industrial coatings industry in Southeast Asia is showing steady expansion ahead of the 2025-2033 period. According to IMARC Group data, the market is estimated to grow from $4.35 billion reached in 2024 to $6.288 billion in 2033, at a compound annual growth rate(CAGR) of 4.18 %. This increase reflects the synergy between the region’s accelerated industrialization and technological advancement in the formulation of high-performance coatings.
Industrial coatings for infrastructure and automotive
Booming construction and infrastructure projects in countries such as Indonesia, Vietnam and the Philippines are driving the demand for industrial protection solutions. The need to preserve metallic structures from corrosion has encouraged the use of technologies such as epoxy and polyurethane and polyurethane coatings. At the same time, the automotive industry maintains a growing trend in the use of advanced coatings for durable finishes, especially in vehicle refinishing and light components.
Regulatory policies and increased environmental awareness are pushing manufacturers and end users to migrate toward more sustainable products. The dynamics have driven the adoption of water-based and powder technologies, which reduce volatile organic compound(VOC) emissions and improve the environmental profile of industrial processes. Firms such as Axalta, BASF and Hempelare investing in research and development to offer more efficient and environmentally friendly coatings.
The market is diversified by product type(acrylics, alkyds, epoxies, polyurethanes and polyesters), technology(solvent-based, water-based, powder-based) and end sectors. Among the most relevant users are general industry, maritime, electronics, oil and gas and power generation.
The competitive environment is characterized by the active presence of global and regional players that adapt their strategies to local market conditions. Companies such as Chugoku Marine Paints and Axalta have strengthened their presence in Southeast Asia through strategic alliances and capacity expansion. Geographically, the most dynamic markets are in Thailand, Malaysia and Indonesia, where industrial and urban investments continue to rise.
Going forward, the market will maintain its momentum thanks to continuous innovation in functional materials, the development of smart solutions and the digitization of application processes. The role of industrial coatings will not be limited to protection, but will instead integrate functionalities such as thermal resistanceand antibacterial properties and energy efficiency, aligning with the demands of sustainability and industrial performance.
Source and photo: Imarc