Repsol has presented the new image of its lubricants division during an event held at the Ricardo Tormo Circuit in Valencia. This renewal is part of its Full Potential plan, which seeks to strengthen its global presence, consolidate its market leadership and double the size of the business by 2030.
Repsol Lubricants technology and validation
Under the Hi-Tech & Hi-Touch concept, Repsol Lubricants is committed to an integration of technological innovation and customer connection. Its products, tested in highly demanding contexts such as motorcycle racing, are accompanied by services such as digital tools, technical training and brand experiences designed to strengthen the relationship with its customers and distributors.
Repsol’ s strategy aims to increase its Ebitda from 64 million euros in 2024 to 126 million euros in 2030. To achieve this, the company will strengthen its reach in regions such as Central America, Mexico, Peru, the Philippines, Indonesia, Italy and Eastern Europe. The new identity is presented as a catalyst to differentiate itself in a competitive market and respond to new expectations of sustainability and innovation.
As part of its renewed strategy, Repsol has reaffirmed its alliance with Dorna Sports, organizer of the MotoGP World Championship. From 2026 to 2030, the company will be the official lubricant supplier for the Moto2 and Moto3 categories. This agreement consolidates its link with motorsport, and also allows the company to validate its products in extreme conditions. In addition, the company is launching “Extreme“, a limited edition of lubricants inspired by emblematic curves of Spanish circuits, available from 2026.
With these actions, Repsol Lubricants seeks to strengthen its positioning and connect more directly with its public. The area’s director, Clara Velasco, emphasized that this new identity marks a firm evolution towards a future where technology, sustainability and closeness to the customer are essential pillars of growth.
Source and photo: Repsol
