In the industrial sector, product quality and reliability are essential for success, which is why WINOA has established itself as a leader in the abrasive industry. Through its extensive experience and presence in 17 countries, WINOA offers products to a solid customer network, as demonstrated by its collaboration with SurfacePrep, one of its key partners. According to Bill Cousineau, CEO Americas of WINOA, the company maintains a firm commitment to excellence to meet its customers’ needs.
A relationship of trust and high quality
The collaboration between WINOA and SurfacePrep, represented by Lawrence Green, Director of Wheel Blasting Equipment and Metal Abrasives, highlights the importance of a customer-supplier relationship based on trust and a commitment to quality. Lawrence emphasizes that one of WINOA’s strengths is the consistent quality of its products, specifically its steel shot and metal abrasives, which are critical to manufacturing in sectors such as automotive, aerospace, and surface treatment.
The value of innovation in shot peening
Innovation in abrasives and shot blasting is another key factor that differentiates WINOA in the global market. The company not only offers standard products but also works closely with its customers to provide customized solutions that improve their process efficiency. According to Bill, the company is committed to continued advancements in wheel blasting and abrasive production to meet the specific needs of each industry.
Logistical challenges and adaptation to new times
In a changing global context, WINOA also faces challenges related to tariffs and trade duties. Bill mentions that international logistics has become more complex due to trade policies, but highlights how the company has managed to adapt to continue delivering products on time and with the quality that characterizes the abrasive industry. These adjustments affect both production and the relationship with key customers like SurfacePrep, who rely on WINOA’s ability to overcome obstacles and offer consistent solutions.
Commitment to sustainability and efficiency
Throughout the interview, both Bill and Lawrence agree that WINOA’s commitment to innovation and sustainability has been key to maintaining its leadership in the abrasive industry. The company focuses on the quality of its products, as well as finding solutions that help its customers reduce costs and improve productivity without compromising the environment.
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Source: Inspenet.
