Inspenet, September 15, 2023.
At the Wonderlust event, Apple highlighted its continued efforts to reduce its carbon footprint. The technology company announced that another 50 suppliers from the United States, Europe and Asia have joined its Clean Energy Program .
In total, more than 300 manufacturers in 28 countries are collaborating with the company in its commitment to completely eliminate its environmental footprint by 2030, a promise made three years ago.
However, the company recognizes that its activity generates a considerable amount of pollutants and Tim Cook, its CEO, stressed the importance of preserving life before presenting the new products Apple Watch Series 9, Apple Watch Ultra 2 and the iPhone 15.
New Apple products go hand in hand with neutrality
The supplier group has committed to deploying more than 20 gigawatts of renewable energy through the Clean Energy Program. Across Europe, there are already 34 manufacturers associated with Apple that are committed to the goal of achieving carbon neutrality.
The technology giant highlighted at the event the launch of its first carbon neutral products in the new Apple Watch line. Any aluminum Series 9 or SE model, when paired with the new Sport Loop strap, is considered neutral. This means that both the manufacture and use of these products use 100% electricity from clean sources, contain 30% recycled or renewable material in terms of weight and 50% of the shipping is done without the use of air transport. .
In addition, it announced its decision to stop using leather in its products due to the environmental impact it generates. Instead, the company will use a material known as “FineWoven” for the straps of the Apple Watch and the cases of the new iPhone 15.
The company also introduced a new feature in the Home app called “Grid Forecast,” which aims to provide users with information about when their electrical grid has a greener energy source available.
Seeking to influence the entire industry, he is supporting a bill in the California Senate that would require large companies to disclose their annual greenhouse gas emissions.
The bill would require both public and private companies with annual revenues exceeding $1 billion that operate in California to be held accountable. The purpose is for these companies to disclose data on their emissions of polluting gases that are independently verified.
Apple has managed to reduce its overall emissions by more than 45% since 2015. The company has promoted initiatives such as “green bonds” to finance clean energy generation projects, having invested approximately $4.7 billion in these initiatives.
Additionally, it has been building large-scale solar and wind farms to power its data centers and offices for more than a decade. As of 2018, all corporate facilities, data centers and retail stores around the world are powered entirely by renewable energy.
Likewise, Apple reported that in 2022 it generated the equivalent of 20.6 million metric tons of carbon dioxide, according to its most recent report on the subject. This figure must reach net zero before 2030, an important goal for the company. During the event, Oscar winner Octavia Spencer impersonated Mother Nature in a video the company presented. After highlighting all the company’s progress, Octavia expressed: “Don’t disappoint your mother,” remembering that there is still a lot of work to do in terms of environmental sustainability.