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Schlumberger rebrands in pursuit of decarbonization goals

By: Inspenet, October 27, 2022. Oilfield services giant Schlumberger has changed its name to SLB to seek a new identity that will represent the transformation of an oilfield service provider into a technology company focused on energy innovation and decarbonization.

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October 27, 2022

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By: Inspenet, October 27, 2022

Oilfield services giant Schlumberger has changed its name to SLB to seek a new identity that will represent the transformation of an oilfield service provider into a technology company focused on energy innovation and decarbonization.

Schlumberger announced that nearly all of its affiliated brands will become one, under the new SLB brand, featuring a new logo as a symbol of where the company is and where it is going.

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SLB will focus on providing solutions in four areas: new energy systems, industrial decarbonization, large-scale digital innovation, and oil and gas.

1070 SLB Schlumberger — Photo: Schlumberger/SLB

With its ‘New Energy’ business becoming a strategic driver for the company, SLB plans to continue forging partnerships to develop technologies in five areas, including carbon solutions, hydrogen, geothermal and geopower, energy storage energy and critical minerals.

In addition, it will remain focused on expanding Carbon Capture, Utilization and Sequestration (CCUS) technologies and opportunities, as well as continuing to innovate new oil and gas products, services and technologies.

This material from the eurisles.org portal has been edited for clarity, style and length.

Source : https://www.eurisles.org/es/change-of-brand-of-the-giant-of-the-services-petroleros-in-search-of-objectives-of-decarbonization %C3% B3n

Photos : Schlumberger/SLB