This interview, conducted during LatinCorr & Intercorr 2023 in Rio de Janeiro, Brazil, offers valuable lessons on leadership, sustainability, and Hempel’s winning business strategies in Latin America.
David Hunter, current Segment Development Manager at Hempel, shared his journey since his arrival at the company in 2021, initially as Marketing Director. Hunter, who played a crucial role in redefining Hempel’s business plan in Latin America, highlighted how the region went from facing financial challenges to becoming the most profitable for the company. This transformation is attributed to a business strategy focused on reorganization and the definition of clear objectives and responsibilities within the company.
Keys to Hempel’s success in Latin America
One of the keys to Hempel’s success, according to Hunter, is implementing leadership that leads by example and sets clear goals for his team. This approach has not only allowed Hempel to excel in its sector, but also foster an environment where innovation and the desire to improve are the norm. Hunter emphasizes the importance of a leadership profile that demonstrates the ability to lead, inspire and transform ideas into tangible results, highlighting that the will and desire to win are invaluable qualities he looks for in his team.
Additionally, the interview addressed Hempel’s commitment to sustainability, a fundamental pillar of its business strategy. Hempel is distinguished by its investment in
research and development of sustainable products, from the selection of raw materials to the implementation of processes that minimize environmental impact. This approach not only responds to current industry demands, but also positions Hempel as a leader in sustainable innovation.
Future of Hempel
The future looks bright for Hempel, with ambitious plans to expand and double its size within five years. The company is already moving towards this goal, driven by its ability to adapt to the changing needs of the industry and its commitment to excellence and sustainability. Hunter also highlighted the importance of education and training, citing the Hempel Corrosion Space initiative as an example of how the company seeks to empower its customers and the wider industry with expertise in coatings and corrosion protection.
Finally, the interview closed with an inspiring message for the next generation, emphasizing the importance of finding a career that is not only personally rewarding, but also contributes positively to the world. Hunter, who has traveled to more than 40 countries solving client problems, illustrates how careers in the industry can be exciting and meaningful, offering an attractive alternative to aspirations of becoming social media influencers.
This episode of Tech Talking not only offers deep insight into the business strategy that has brought Hempel to its current position, but also provides valuable lessons about leadership, sustainability, and the importance of pursuing passions that have a real impact on the world. . With the experience and vision of David Hunter, Hempel is emerging as a company that not only leads in its sector, but also inspires others to follow its example of innovation, responsibility and success.
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